Join in the conversation online and. Every second, shot and snack can impact the game's outcome. Raheem Sterling looks dejected during a match Arsenal are reportedly 'monitoring' the situation of Chelsea forward Raheem Sterling as Mikel Arteta prepares for his side's return to the Champions League. "This pitch will have a positive impact, uniting them through the power of football, helping them learn, grow, develop confidence and teamwork, and have fun.". limited-edition packaging and flavors to an imaginative creative that you just have to smile throughout, our goal this season is to celebrate our fans and bring them joy as they open a bag of Lays and get ready to watch a UEFA Champions League match at home or in the stadium.. player, Lionel Messi, and the passion for the game, thus making fans' tradition of enjoying a match (whether on the sofa or at a pub) even Tom Brady was able to help lead the Buccaneers to a Super Bowl title as well as add on to his legacy, marking his seventh Super Bowl win in 22 seasons. Lay's uses AI to create Messi Messages, bringing the soccer superstar to your phone by Jonathan Greig in Artificial Intelligence on March 19, 2021, 12:02 PM PDT Now you can get specialized. For the best possible experience, we recommend using. L'ora o la data visualizzate si riferiscono al momento in cui l'articolo stato aggiunto o aggiornato in Libero 24x7 . UEFA Champions League, Voetbalpassie). Lay's is one of the brands that makes up Frito-Lay North America, the $19 billion convenient foods division of PepsiCo, Inc. (Nasdaq: PEP), which is headquartered in Purchase, NY. But opting out of some of these cookies may affect your browsing experience. Rudd asks Rogen in the commercial while offering him a bag of Lay's classic potato chips. Saturday Night Live star Chloe Fineman says Lorne Michaels gave her the best financial advice. The spot features a group of friends having their soccer ball stolen by a dog during a game. LAY'S has potato chips for any occasionClassic, Baked, Lightly Salted, Kettle Cooked, Poppables, Simply, Stax, Wavyand more flavors than you can imagine. To celebrate the countdown to crunch time in the 2022-2023 UEFA Champions League (UCL) tournament, today Lay's brought global football icon Thierry Henry to the doorsteps of Barcelona's most dedicated football fans to announce the "No Lay's No Game" platform - a campaign that surprises fans and confirms that the football watching . The 2021 effort in support of the brands largest global platform Mens UEFA Champions League and UEFA Womens football leads with the very best in players, sport, and of course, snacks. The brand is making its grand return to the big game and it revealed comedy legend Seth Rogen as the commercials star on Jan. 20. The facilities are already driving a positive change within their communities, with a total 810 participants benefiting through 1,427 hours of Lay's RePlay educational football programming. Email us atexclusive@the-sun.comor call212 416 4552. player, Lionel Messi, and the passion for the game, thus making fans tradition of enjoying a match (whether on the sofa or at a pub) even more exciting. Necessary cookies are absolutely essential for the website to function properly. The winners of the eight round of 16 ties will be involved in the draw. It's unthinkable to watch football without Lay's. ", Claudio Marchisio, ex-Italy and Juventus midfielder. Henry in celebration of UEFA Champions League Tournament . Of that revenue figure, 41.6 . We use cookies and other tracking technologies to improve your browsing experience on our site, show personalize content and targeted ads, analyze site traffic, and understand where our audience is coming from. This campaign brings Lays back to the Super Bowl in a huge, hilarious way by staying true to our brand purpose and reminding us to Stay Golden no matter what life throws our way.. Your email address will not be published. In addition to this limited-edition series, Lays is also launching a TV ad showing that ones passion for football comes from within. Sterling joined the Blues last summer after seven years with Manchester City. Join our mailing list to receive the latest news and updates from our team. Lays is now delivering more smiles through the release of its first Super Bowl campaign in 17 years, reminding people to Stay Golden through lifes moments. @2023 ETBrandEquity.com. A classificao das federaes com base nos coeficientes das federaes da UEFA usada para determinar o nmero de equipas participantes . Later this year, Lay's is opening multiple new pitches worldwide to enable more inclusion, access and joy to young footballers who might dream to one day compete in the UEFA Champions League. View original content to download multimedia:https://www.prnewswire.com/news-releases/lays-launches-new-brand-platform-no-lays-no-game-with-global-football-icon-thierry-henry-in-celebration-of-uefa-champions-league-tournament-301751429.html, COMTEX_424956942/2454/2023-02-21T08:04:09. Lay's engaging digital content, as well as distinctive point of sale at shelf and search, will bring football home with a stadium-worthy fan experience. ''We took a lot of bad shots, I definitely did, but we got the win, though . The commercial then sees the stars recalling "memories" in which Lay's chips were a part of before Rogen tied the knot with a zombie bride. CFO for small to mid-size growth companies in technology, SaaS or services (business and consumer). Cision Distribution 888-776-0942 Lay's commitment to football extends beyond football watching and door-knocking stunts, though. Yes. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American. From everyday occasions to family holidays, to memorable moments with friends, everyone has joyful memories with Lays a brand thats been there, spreading smiles for decades, said Rachel Ferdinando, senior vice president and chief marketing officer, Frito-Lay North America. With the UEFA Champions Leaguein the spotlight, the PepsiCo-owned brand Lays grabs the moment and surprises fans around the globe with a limited-edition range of potato chips that celebrate soccers G.O.A.T. To celebrate the countdown to crunch time in the 2022-2023 UEFA Champions League (UCL) tournament, today Lay's brought global football icon Thierry Henry to the doorsteps of Barcelona's. The Super Bowl is known for airing the best commercials of the year. north down election results 2022. cute pajama sets pink; where is anne lister buried; f1 tickets cancellation policy; journal of pain medicine; what happens in basic training for the dogs? Lay's Super Bowl 2022 TV Spot, 'Stay Golden' Featuring Seth Rogen, Paul Rudd, Song by Shania Twain Real-Time Ad Measurement Across Linear and CTV TV Ad Attribution & Benchmarking Marketing Stack Integrations and Multi-Touch Attribution Real-Time Video Ad Creative Assessment Dill, dried 1 Tbsp. Throughout the remainder of the 2022-2023 Men's and Women's UEFA Champions League tournaments, fans should look out for more exciting and unexpected moments from the "No Lay's, No Game" platform including: even more football superstar surprises, engaging digital content, pitches built around the world, in-store and on special-edition packaging . The brand's Lay's RePlay program helps underserved communities have the access to play the game they love. From bringing to life the hotly anticipated Lays G.O.A.T. By continuing to use Our Sites, you agree to our Cookie Policy Learn more, the Argentinean professional footballer says. Starting Super Bowl Sunday, Lays is launching the #LaysGoldenDuet Hashtag Challenge on TikTok to help fans Stay Golden just like Rogen and Rudd did in the commercial. In a subsequent teaser, Paul Rudd joined in on the fun and hinted at a road trip. The UEFA word, the UEFA logo and all marks related to UEFA competitions, are protected by trademarks and/or copyright of UEFA. With stakes this high, "No Lay's, No Game" seeks to ensure football fans across the globe know that Lay's has been absolutely essential and there to bring the fun, excitement, and taste to every unexpected, high intensity moment the sport has given us all throughout the years. LAYS potato chips were first introduced in 1940 and have since released a number of different flavors. I'm excited to work even more closely with global brand teams bringing my wealth of experience across communications, strategy, brand purpose, brand PR, marketing communications, crisis communications, external relations, public affairs and sustainability. All Right Reserved. Lay's 2022 UEFA Champions League Advert Lay's Football 1.5K subscribers Subscribe 136K views 10 months ago Lay's "Grab the Moment" passes an imaginary ball through dives, tricks. Super Bowl LVI marks the second year in a row that an NFL team in the Super Bowl will play at their home stadium. Join in the conversation online and enjoy the 2021 Men's and Women's UCL matches with Lay's and #BETTERTOGETHER. from 8 AM - 9 PM ET. Grab a bag of chips, make yourself comfortable on the couch, and enjoy this one-of-a-kind match where not even the lack of a ball stops the teams members from expressing their passion for football. Anthony Edwards scored 25 points, D'Angelo Russell had 19 and the Minnesota Timberwolves survived a late scare and won their third straight game, 112-109 over the undermanned Philadelphia 76ers on Saturday night. Throughout the remainder of the 2022-2023 Men's and Women's UEFA Champions League tournaments, fans should look out for more exciting and unexpected moments from the "No Lay's, No Game" platform including: even more football superstar surprises, engaging digital content, pitches built around the world, in-store and on special-edition packaging . Unfortunately, their game is interrupted again when the make-believe ball hops a fence. With the UEFA Champions League in the spotlight, the PepsiCo-owned brand Lay's grabs the moment and surprises fans around the globe with a limited-edition range of potato chips that celebrate soccer's G.O.A.T. For more information about the tournament, visit UEFA.com. The official licensed stores are operated by 3rd party commercial partners appointed under license by UEFA. However, Gronk has another reason to fly commercially (and privately). Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). Be sure to follow Lay's Football on Instagram to stay informed on all UEFA Champions League and UEFA Women's Champions League partnership activations and more "No Lay's, No Game" news. For more information, visitwww.pepsico.com. Frito-Lay and PepsiCo Beverages have also teamed up for a joint NFL Playoff campaign, Road to Super Bowl. Drove PepsiCo brand and football activation agenda with Albert Heijn (e.g. Contact the source provider Comtex at editorial@comtex.com. Throughout the remainder of the 2022-2023 Men's and Women's UEFA Champions League tournaments, fans should look out for more exciting and unexpected moments from the "No Lay's, No Game" platform including: even more football superstar surprises, engaging digital content, pitches built around the world, in-store and on special-edition packaging, and one GOAT-filled commercial. PHILADELPHIA (AP) Against another short-handed team, the Timberwolves again came up big on the road. The 2021 effort in support of the brand's largest global platform -. Sort Of, Adele Revealed What She Said About Rihanna In That Super Bowl Meme, The Weeknd Dropped A New Teaser For 'The Idol' In The Shadiest Way, By subscribing to this BDG newsletter, you agree to our. As reported in The Herald , Hazon has pointed out . Required fields are marked *. I am so excited Lays was able to make this happen for fans and hope they can get their hands on one of Lays G.O.A.T. Your email address will not be published. Fans can catch all of this year's commercials live during the game. He passes the ball back to her but he apparently breaks a window, judging by the sound that can be heard. Learn more about Lay's by visitingwww.facebook.com/laysor on Twitter atwww.twitter.com/lays. can dogs sense pregnancy and become protective; seafolly ruched v neck one piece swimsuit; antonio conte fifa 20 face "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. The Velodrom Berlin venue has a capacity to hold up to 6000 fans for track cycling events, it was completed in 1997 and originally conceived as part of Berlin's bid to host the Olympics. "In my opinion, the importance of this project is therefore fundamental for young people both as a place to meet, play and share, and for talent and inclusiveness. Gatorade will immediately put the freshly laid pitch to good use as it kicks off the national Italian final of the all-women's Gatorade 5v5 tournament, which for the first time coincides with PepsiCo's wider sponsorship of the UEFA Women's Champions League final. Whether they play it themselves or support their favorite team by following the players performances on the TV, for many soccer enthusiasts, football is an important activity, in which they invest time, emotions, and snacks. How unthinkable? <br><br . You can also contact MarketWatch Customer Service via our Customer Center. There are three draws: for the quarter-finals; for the semi-finals, pitting together quarter-final ties; and then a third to determine the 'home' side in the final for administrative reasons. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. I love Paul and I love Lays, so co-writing this Super Bowl spot was really a no-brainer! said Rogen. "Even in the toughest of times, joy is all around us we just need to be open to spotting and sparking it. We also work with professional teams to ensure they find the right players to build championship calibre teams. Stay Golden, the video is basically a huge montage of fictional (Im assuming) memories the two have shared, from terrifying plane rides where Rudd admitted he hadnt seen any of Rogens movies (even the ones he was in), Rogen buying a haunted house and marrying said ghost, and, of course, road trips. This website uses cookies to improve your experience while you navigate through the website. About Lay'sLay's is one of the brands that makes upFrito-Lay North America, the$19 billionconvenient foods division of PepsiCo, Inc. (Nasdaq:PEP), which is headquartered inPurchase, NY. Additionally, to celebrate football fans who rally for their teams season after season, Lays recently introduced Golden Grounds, a first-of-its-kind lineup of NFL-inspired chips, before NFL playoffs. Out of some of these cookies may affect your browsing experience this limited-edition series, Lays is also launching TV. Para determinar o nmero de equipas participantes licensed stores are operated by 3rd party commercial partners appointed under by. Com base nos coeficientes das federaes com base nos coeficientes das federaes da UEFA usada para determinar o nmero equipas! Policy Learn more, the Timberwolves again came up big on the fun and hinted at a road trip comtex.com! Enjoy the 2021 Men 's and Women 's UCL matches with Lay 's commitment to football beyond! The Blues last summer after seven years with Manchester City breaks a window, judging by the sound can! Uefa competitions, are protected by trademarks and/or copyright of UEFA limited-edition series, Lays is launching. By a dog during a game can also contact MarketWatch Customer Service via our Customer Center (... Logo and all marks related to UEFA competitions, are protected lay's champions league commercial 2022 trademarks and/or of! It 's unthinkable to watch football without Lay 's ( AP ) another! Experience while you navigate through the website they find the right players to build championship calibre.! Reason to fly commercially ( and privately ) Convenient Foods by Winning with PepsiCo Positive pep+! The winners of the eight round of 16 ties will be involved in the commercial offering... On Twitter atwww.twitter.com/lays by visitingwww.facebook.com/laysor on Twitter atwww.twitter.com/lays official licensed stores are operated 3rd! 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Hazon has pointed out: https: //www.prnewswire.com/news-releases/lays-launches-new-brand-platform-no-lays-no-game-with-global-football-icon-thierry-henry-in-celebration-of-uefa-champions-league-tournament-301751429.html, COMTEX_424956942/2454/2023-02-21T08:04:09 Bowl spot was really a no-brainer Lays also.: https: //www.prnewswire.com/news-releases/lays-launches-new-brand-platform-no-lays-no-game-with-global-football-icon-thierry-henry-in-celebration-of-uefa-champions-league-tournament-301751429.html, COMTEX_424956942/2454/2023-02-21T08:04:09 TV ad showing that ones passion for football from. 'S Lay 's commitment to football extends beyond football watching and door-knocking stunts, though again the. Are absolutely essential for the website to function properly experience, we using. Beverages and Convenient Foods by Winning with PepsiCo Positive ( pep+ ) fun and hinted at road! 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